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New to search engine marketing? Get to know all the fundamental components of pay-per-click (PPC) marketing in this in-depth guide.
Want to own some of the most valuable real estate in the search engine results and drive lots of traffic, conversions, and sales?
The quickest way to do this is with pay-per-click (PPC) marketing.
PPC marketing – also known as search engine marketing (SEM) – is a form of online advertising that allows your business to appear above the organic search results.
Put simply: you bid to appear when people search for specific terms (a.k.a., keywords). And then every time your ad appears and someone clicks on it, you pay for each click.
Simple, right?
Well, not so much.
In fact, PPC marketing is incredibly complex today.
There’s a LOT you need to know before you get started creating ads and campaigns.
Why?
Well, for starters, it’s easy to blow for your budget if you don’t know what you’re doing.
While that’s great for the ad platforms, it’s terrible for your budget!
To truly be successful, you need to know:
